My name is Mercè but some people call me Mer, like the sea. Which is quite accurate since I sometimes disappear to wander around my own deep sea of ideas. I'm from Barcelona, city of creativeness and imagination. I am an advertiser, but I don't believe in conventional advertising. Thus, I am sharing this site so you can check my own perspective of life. I like honest ideas and messages that fight for a reason. I have faith in brands that use their power to transmit something bigger than selling a product or service. I want to come up with big ideas for them and find the best way to write these down.